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In 1993, Jeff Steber founded INTENSE on the simple principle of wanting to make a confidence inspiring full-suspension mountain bike for the Southern California trails that he was riding. INTENSE was born with the focus and vision to make bikes that inspire people to become better riders. Through creativity, innovation, and evolution INTENSE has gone on to become a legendary and much respected name within the cycling world.  

Our all-new 951 Series is named after the birthplace of INTENSE – 951 is the Southern California zip code of this beautiful region that we call home. Located in the center of the two-wheeled action sports world we have been lucky enough to collaborate and work with many iconic athletes that have helped shape and influence the bikes we produce. Add to that great weather and awesome terrain allowing us to ride our bikes year-round, and you have it the perfect testing ground for our products.

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